The best way to launch a new boot line? An actual boot launcher. In 2014, I created a campaign for UGG Australia to showcase just how durable their new line of boots were.
Weather not an issue? These boots were ready for all manner of affairs.
Even New Years.
- OOH AND PRINT -
- DIGITAL UNITS -
Photography/Director: Trevor Pearson AD: Jelani Curtis AD/CW: Stephen Reidmiller