The best way to launch a new boot line? An actual boot launcher. In 2014, I created a campaign for UGG Australia to showcase just how durable their new line of boots were.
Weather not your issue? We showcased on UGG social channels that these boots were ready for any season.
Even New Years.
- OOH AND PRINT -
- DIGITAL UNITS -
Photography/Director: Trevor Pearson AD: Jelani Curtis AD/CW: Stephen Reidmiller