SDZ / Africa Rocks
An exhibit that goes to 11.
We gave the San Diego Zoo a star-studded launch for their largest-ever expansion - AFRICA ROCKS. We created everything from gig posters, animations, and even a best hits radio commercial.
ROLE: Art Direction, Concepting
Animation: Gentleman Scholar / ECD: Maria Smith / ACD: Ron Tapia & Ben Lay
- Animated Bumpers -
Six Different styles, Each highlighting a different African habitat personality.
- Logo Art -
We created over 30 Easter Egg logos to pepper across our spots and social spaces.
- Gig Posters -
Of course, every habitat got their own bespoke gig poster and merchandise.
