Pacific Life / The Power of Pacific

150 Years of Pacific Life.  

In many ways, the humpback whale is as important to Pacific Life brand as the product itself. It's a symbol of strength, patience, and a love for krill.  Maybe not the last one, but when polled over 95% of watchers knew Pacific Life was the whale company, but not what they did.

So in 2017, Pacific Life tasked us with finding a way tie the benefits of choosing their services directly to their iconic mascot. Respect the whale, explain the benefits. This is what we created. 

ROLE: ACD, Art Direction, Copywriting,

Director: Ben Perry / ECD: Maria Smith