ACI / Sincerely, Albertsons
Food witnesses so much of our lives. It comforts us at our worst and celebrates every win. Food knows us better than we know ourselves. So if we gave it the camera, what would it say?
What started as a campaign quickly grew into a reimaginnig of Albertsons brand platform across everything from in-store design to the letterhead on the CEOs emails. We’re pretty darn proud of it.
ROLE: Creative Director
CD Partner: Michelle Luizzo / Director: Cole Webly / GCD: Bryce Cline / ECD: Seth Jacobs
- Food :15s -
To highlight each section of the store, we created single POV stories for our food superstars.
- Beyond the Campaign -
As “Sincerely“ grew, we adapted it to work across every flagship brand within the Albertsons portfolio:
“Sincerely” now lives across all channels and stores within the company. How’s that for some special sauce?
