​How do you get New Mexicans to travel all over their state on a shoestring budget? Hire Billy the Kid. If Billy is currently deceased, you hire a high school friend to dress up as the notorious outlaw, hide him around the state, and post a $10k reward for his capture.

Ugg makes shoes for men. Unfortunately you are already picturing the fuzzy boots worn by co-eds everywhere.

So how do you show off the shoe? You start with a real story. Tom Brady has been giving Ugg Ascots to his linemen for years, even before he became a spokesperson for the brand. So we found a simple, easy to shoot spot that continued that story.

The day after the commercial aired, Ugg was the highest tweeted brand on Twitter. And that day being Black Friday? Well, it doesn't get much better than that.

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In 2012 Ugg Australia introduced a new line of heavy duty shoes with HOKA running soles. We were tasked with creating a launch video with a budget generally reserved for local theater productions - which is basically what we did.

Focal creates an online community where budding home journalists can share and sell their web ready smartphone images with media outlets in seconds.

Celebrity sighting in SoHo? Focal lets you tag it and TMZ find it. The New York Times needs an image at the artisan coffee shop nearby? Focal pushes you the notification, then you grab the a quick payday with a side of espresso. Need a bagel to go with your coffee? Well, Focal can't help you with that. But it can help you pay for it.

Visit Gofocal.com to learn more.

The KNORPOON is a brutally simple solution to a not so simple problem: How to finally make a utensil that puts all three devices at one end, eliminates waste, and breaks the archaic design-mold of the disposable utensil.

We decided to combine three tools in one, creating an environmentally friendly utensil designed to singlehandedly combat waste while allowing you to stab, slice and scoop your food with one single hand.

Visit Knorpoon.com to reserve a copy for yourself.

At the San Diego Safari Park you can get really close to the animals. ​But some are harder to catch than others.

Introducing Cheetah Run. Watch as the world's fastest land predator scorches past a mere 10 feet away.

How does a city surrounded by beautiful beaches, Hollywood, and perfect weather get such a bad rap? Sure, the people of "LA LA Land" might seem a little out of touch, but that's just because its people dream a littler harder. And that is exactly what makes LA, LA. And we wouldn't have it any other way.

Is it HD TV? Or Something better?

LG wanted to find a way to show off the amazing picture quality experience of their THX-CertifiedTVs. We created a rich site experience where readers can zoom through downtown New York, discovering new scenes within the original image.

A year later, Bradley Cooper used a similar effect in Limitless. We still haven't forgiven him. 

A lot gums like to talk about how they will make your mouth feel like angels and sunshine. Big Red is not one of those gums. Big Red stings. A lot. The chemicals found in cinnamon actually kill germs that cause bad breath. Mint on the other hand, well, sort of covers it up. Nice try.

And here we found the insight to create “Oral Arson.” Big Red isn’t curiously strong, it’s a cinnamon stick of germ warfare. And we took it to the streets.

Art Week Austin is great. But how do you tell a city of 800,000 about an event with $300 and two large pepperoni pizzas? You make some art yourself. And eat the pizza (duh).

Introducing the Art Alliance Color Strip. Is it a poster? An outdoor board? Interactive guerrilla? It’s flexible. It’s different. It’s pop art, woven into the fabric of the city. People could take a piece—or a picture. And it’s all about Art City Austin’s concept: together we make.

How do you keep people from throwing away your business card? You make it useful.

Behold the ruler/protractor/level/scaper multi tool thingy (patent pending). Now not only were Chris Risher’s clients taking his card, they were putting it in their wallet and asking for copies.

I spent much of my free time in college shooting for Texas Student Publications. Here are a few of my favorite shots.