If the San Diego Zoo opens a new exhibit, it's kind of a big deal. When they decide to open SIX new habitats at once? It's time to party.
We teamed up with the very talented Gentleman Scholar to create six different animation styled habitats that showcase the Zoo's new rockstars and, just maybe, teach you how to love again.
The LP drops 2017.
- BUMPER ANIMATIONS -
Each of the six habitats got its own moment to shine in :15 broadcast spots:
We had a little fun with this one.
- LOGO EXPLORATION -
We created over 30 Easter Egg logos to pepper across our spots and social spaces.
Animation: Gentleman Scholar ECD: Maria Smith ACD: Ron Tapia & Ben Lay AD: Stephen Reidmiller