Mariah Cary is Christmas / Amazon Music

The Song of the Season

To celebrate the iconic song’s 25th year, we helped Amazon Music to take a deep dive into Mariah’s magical winter wonderland with a little help from the Queen herself.

ROLE: Creative Direction/Design
Director: Dan Roman / CD: Cody Witman / CW: Julie Winch / AD: Victor Bernedo

- Social Video Overlays -

In addition to the mini-doc, we created visual assets to promote Mariah is Christmas across various social channels.

- Madison Square Garden Takeover -

Our launch cumulated with a takeover of Madison Square Garden the week of Mariah’s Christmas performance.