Over four years, I wrote and art directed on UGG Men's fall campaign with Tom Brady. This particular campaign, launched in 2012, explores the history of Tom and his journey from San Mateo to GOAT QB.
- INTERACTIVE VIDEO -
In addition to TV spots, we created an interactive tour of the bus, narrated by the man himself..
- PRINT -
Over four months, we featured shots of Tom in each of the signature shoes.
- RESULTS -
Within weeks, the all shoes Tom wore sold out and over a four year period, we took the men's line from 1% of UGG Australia's business to over 30%.
CW Jamie Dos Santos AD: Stephen Reidmiller Director: Spencer Susser Photographer: Carter Smith