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Treadlite.

UGG AUSTRALIA

 

In order to showcase the new lighter sole for UGG Australia's Treadlite line, we floated a pair of shoes through downtown LA. 

 
 
 
 
So they’re like our other shoes, but lighter. Can you show that somehow?
— Happy Client, probably
 
 

- SOCIAL PHOTOGRAPHY -

In addition to concepting the campaign, I filled in as social photographer. 

 
 
 

Director: Vincent Laforet  AD: Jelani Curtis  AD/CW: Stephen Reidmiller