Treadlite / UGG Australia
A Lighter Commute
In order to showcase the new lighter sole for UGG Australia's Treadlite line, we floated a pair of shoes through downtown LA.
ROLE: Art Direction, Copywriting, Photography
Director: Vincent Laforet / AD: Jelani Curtis
“So like our other shoes, but lighter. Can you show that?”
- Happy Client
- Social Photography -
In addition to concepting the campaign, I was also the photographer.
