Treadlite / UGG Australia

A lighter commute.

In order to showcase the new lighter sole for UGG Australia's Treadlite line, we floated a pair of shoes through downtown LA. 


Director: Vincent Laforet  

AD: Jelani Curtis  

AD/CW: Stephen Reidmiller

So they’re like our other shoes, but lighter. Can you show that somehow?
— Happy Client, probably

- Social Photography -

In addition to concepting the campaign, I was also the photographer. 


Director: Vincent Laforet  AD: Jelani Curtis  AD/CW: Stephen Reidmiller