Hasbro / Ultimate Grogu

Good things really do come in small, pointy-eared packages. While prototyping was still underway, we built excitement by digitally recreating Hasbro’s most ambitious and interactive Grogu, inviting fans to bring the magic home.

With over 500 actions and countless motors, this lil guy put on quite the show.

ROLE: Creative Director
DIRECTOR: Loren Judah
AGENCY: We Are Royale

- COMICCON TRAILER -

For launch, we followed up with a full cinematic trailer of Grogu exploring our world before literally finding his way home.